Get to know ViaRosa
Tradition and Innovation in Premium Porcelain Tiles
Since 2008, we have been a benchmark in ceramic tiles, combining tradition and innovation to offer premium porcelain tiles that transform environments into sophisticated and welcoming spaces. Our commitment is to deliver products that combine quality and contemporary design, always in line with global trends.
With national and international recognition, we continuously invest in cutting-edge technology to ensure excellence in every detail. Here at ViaRosa, we believe that each piece tells a story and reflects our purpose: to create beauty, durability, and modernity to inspire you.

Get to know Lef Group
A history grounded in innovations and technologies, strictly observing the mission to responsibly transforming natural resources into products to coat environments with beauty and quality. This is the essence of Lef Group trajectory, founded in 1994 in Piracicaba, interior of São Paulo.
Since then, the Group has been consolidated in the sector, and, with entrepreneurial vision, production process with very high requirement standard and highly qualified and engaged professionals, it became one of the leading companies in the ceramic coating segment.
Watch the video and learn more about Lef Group.
Mission
Responsibly transform natural resources into products to coat environments with innovation, beauty and quality.
Vision
Be among the three largest floor and coating ceramics in Brazil, creating trends, and satisfying customers, suppliers, and employees.
Values
Ethics
Excellence
Social Responsibility
Technology present in every detail
In order to offer increasingly innovative ceramic coatings, with a variety that will satisfy different preferences, purposes, and audiences, we constantly invest in technology and training for our professionals.
Moreover, our industrial park is made up of modern national, Italian, and Spanish equipment to produce our products. The outcome is an increasingly surprising portfolio that stands out in beauty and excellence!
Technology is part of Lef Group’s mission. It was decisive for us to become a unique and pioneer company in the market and we must be constantly absorbing the most different technological benefits in our sector.
Our future depends on us!
Taking care and preserving the environment is priority to us, and, for this reason, all of our production processes follow the guidelines of our environmental management system. We are committed to make continuous improvement in the environmental performance by supplying resources to ensure that objectives and goals will be achieved. We carefully observe legal requirements in order to prevent the pollution resulting from our industrial process. We also prioritize reduction in natural resources consumption and solid waste generation.
In this context, we put into practice actions like:
Water storage and treatment
We collect and store up to 13 million liters of rainwater, which, after treatment, is used in our production.
Optimization for a sustainable future
Strict controls of processes enable offset of impacts on the environment.
Reforestation in clay extraction areas
After controlled extraction of clay, we reforest the whole are with local species.
Use of hot air
By reusing hot air in our processes we consume less natural gas.